He kept losing creators faster than he could replace them.
“Good creators go quiet, then leave. Revenue drops, and Bernd needs a new one on top of everything else he runs. He wanted new creators without making recruitment a second job.”
- Setting a new standardOne creator left after a year, and the work had never really been strong. Bernd wanted to rebuild PalmLeaf to a higher standard, which meant bringing in new models who actually deliver.
- No time for outreachHis days went to Instagram Reel research, chatter reviews, and the rest of the day-to-day. Outreach was always the first thing to get pushed.
- A VA team is its own projectHiring it out meant writing a job post on DonutJobs, screening applicants, writing the SOPs, and onboarding the hire. About two weeks of setup before the first message, plus the early mistakes.

